What does culture jamming mean?

In my art ed 323 class at Penn State, I learned about something called culture jamming. On a basic level, it's a way of reinventing the main discourse of media and advertisement. On another level, it allows any one to have a chance to express their thoughts. I love it as it pushes boundaries and allows everyone to have a chance to express themselves. When we think of advertisements, we usually know that this is something someone has paid money for. Usually, a lot of money. Most people can't even begin to tap into the arena of big money to share their thoughts and ideas because they have little or no extra money to do so. This gives a few people with money quite a bit of power to clog the airwaves with their products and services and makes creates unfair patterns of what is "important" to some and what it is we are hearing. This is why so many people use things like social media to express themselves or artists use culture jamming to express themselves. We need to rethink the way we are sharing communication and that is where culture jamming steps in. When we begin to think about an idea and think of what has been accepted as "normal" by changing, even temporarily, a public space, we are imagining a new way of seeing our environment. That "our" is very important because most of the time, the environment is cut up into private sectors with little or no room for change. We have to focus on the our part of life and encourage voices that do not get expressed because of fear, little power or ignored. It's important, especially as a teacher, because each of our students are individuals with specific needs and thoughts. Freeing ourselves to see them as individuals with unique voices allows us to nurture them in ways that find that potential. Ultimately, you want to grow a community that builds bridges and strengthens one another. This is the type of goal, as a teacher, I want to encourage.